Andre GuelmannBuild, ship, and scale your website like a product.
Growth-stage teams juggling many stakeholders, multiple CMSs, and constant change? I own the full website lifecycle - strategy, roadmap, technical delivery, and cross-functional coordination - so marketing, product, and engineering finally move in sync.
✗ backlog sprawl: 40+ stale tickets
! 3 CMSs, no shared component model
! launches slip, no change control
→ roadmap + operating model
→ production engine: brief → QA → publish
✓ projected: zero-drama launches
When no one owns the website end to end, everything slows down and launches get scary.
Backlog sprawl, slow delivery
High-drama launches & migrations
Fragmented platforms & markets
No single owner
Strategy and governance up top. A production engine underneath.
I run the website like a product - owned, measured, and shipped on a cadence.
Strategy & governance
Website strategy, a quarterly roadmap, stakeholder alignment, and a clear operating model so everyone knows who owns what.
Program management
PRDs and specs, sprint planning, and backlog hygiene in Jira, Linear, or Asana - so work ships predictably instead of sprawling.
Production engine
Briefs → design/dev → QA → publish at high velocity, with CMS templates, components, roles, and workflows (WordPress, Webflow, HubSpot, Drupal).
Infrastructure & launches
Hosting, CDN, DNS, SSL, and staging/prod change control - plus risk-managed redesigns, rebrands, and migrations that preserve traffic.
Clear ownership, a faster engine, and calmer launches.
- ✓ Clear ownership, cadence, and a quarterly roadmap
- ✓ Faster page and feature delivery (no backlog sprawl)
- ✓ Zero-drama launches and migrations
- ✓ CMS templates, components, roles, and workflows
- ✓ Localization: multi-language/geo, hreflang, translation workflows
- ✓ Consistent performance and uptime across markets
How much operational ownership you need scales with complexity.
Set up the lightweight cadence and roadmap so the website scales without becoming a bottleneck later.
Bring order to backlog sprawl and de-risk the launches and migrations the growth push demands.
Coordinate multiple markets, CMSs, and stakeholders under one operating model with predictable delivery.
Operators I've done this kind of work for.
Andre is very well versed in multiple aspects of online marketing, which turned him into a key player for projects that go beyond SEO and content marketing. Andre excels at taking projects from beginning to end and assuring a high level of execution. I'm confident he'll be a great asset to whichever company or organization he will join.
Andre has been SUPER helpful and really incredible! So many ideas, feedback, and insights, my head is still spinning. He dove deep into my project with great advice on everything from technical SEO to brand building, localization opportunities, and go-to-market strategies. What made it even better was his super-friendly and positive attitude throughout. You can tell he genuinely cares and wants to help you succeed.
Andre was fantastic to talk with. An SEO-focused chat on both high-level company strategy and solid tactical advice that's actually up to date as of HCU. He also opened my eyes to the business possibilities for us in localization, something he's done - a new path and channel for us to test out. Incredible value.
Website turning into a bottleneck?
Tell me how your team ships today. I'll show you where the engine's stalling and what I'd put in place first.
Book an ops call →