Andre GuelmannBuild, ship, and scale your website like a product.
If your website is stuck between too many stakeholders, too many tools, and constant change, I take ownership of the whole thing - strategy, delivery, and coordination - so marketing, product, and engineering stop tripping over each other.
- ! A backlog that never shrinks, no matter how much gets shipped
- ! Three different CMSs, no consistent way of working across them
- ! Every launch turns into a fire drill
- ✓ One roadmap, one owner, one cadence everyone can plan around
When no one owns the website end to end, everything slows down and launches get scary.
Backlog sprawl, slow delivery
Tickets pile up faster than they ship, roadmap promises slip, and stakeholders stop trusting the timeline.
High-drama launches & migrations
Without a change process, launches ship with last-minute surprises - broken pages, missed redirects, traffic drops nobody saw coming.
Fragmented platforms & markets
Every market and team builds it their own way, so nothing behaves consistently and every fix has to be made three times over.
No single owner
When everyone owns a piece of the website, no one's accountable when something breaks - or when nothing ships at all.
Strategy and structure at the top. A steady, reliable engine underneath.
I run the website like a product - owned, measured, and shipped on a predictable schedule.
Strategy & governance
A clear website strategy, a quarterly roadmap, and one way of working everyone can point to - so it's always obvious who owns what.
Program management
Specs, sprint planning, and a backlog that actually gets worked through - in Jira, Linear, Asana, or whatever your team already uses - so work ships predictably instead of piling up.
A repeatable production process
A clear path from brief to design to development to QA to published, with templates and workflows for WordPress, Webflow, HubSpot, Drupal, or whatever you're running.
Infrastructure & launches
Hosting, domains, and change control handled properly, plus redesigns, rebrands, and migrations planned to protect the traffic you already have.
Clear ownership, a faster engine, and calmer launches.
- ✓ Clear ownership, a steady cadence, and a quarterly roadmap
- ✓ Faster page and feature delivery - no more backlog pileup
- ✓ Calmer launches and migrations, with no last-minute surprises
- ✓ Templates and workflows so your CMS actually stays consistent
- ✓ Multi-language and multi-region support handled properly
- ✓ Consistent performance and uptime, wherever your traffic is
How much ownership you need scales with how complex things already are.
Set up a lightweight cadence and roadmap now, so the website doesn't become a bottleneck later.
Bring order to a backlog that's gotten away from you, and de-risk the launches your growth push demands.
Coordinate multiple markets, tools, and stakeholders under one clear way of working.
Operators I've done this kind of work for.
Andre is very well versed in multiple aspects of online marketing, which turned him into a key player for projects that go beyond SEO and content marketing. Andre excels at taking projects from beginning to end and assuring a high level of execution. I'm confident he'll be a great asset to whichever company or organization he will join.
Andre has been SUPER helpful and really incredible! So many ideas, feedback, and insights, my head is still spinning. He dove deep into my project with great advice on everything from technical SEO to brand building, localization opportunities, and go-to-market strategies. What made it even better was his super-friendly and positive attitude throughout. You can tell he genuinely cares and wants to help you succeed.
Andre was fantastic to talk with. An SEO-focused chat on both high-level company strategy and solid tactical advice that's actually up to date as of HCU. He also opened my eyes to the business possibilities for us in localization, something he's done - a new path and channel for us to test out. Incredible value.
Website turning into a bottleneck?
Tell me how your team ships today. I'll show you where the engine's stalling and what I'd put in place first.
Book an ops call →