Andre GuelmannSEO that boosts sessions is easy. SEO that boosts revenue is the job.
I translate SEO effort into measurable business outcomes - qualified organic traffic, faster product adoption, and net-new revenue you can attribute to search. As an advisor, a fractional Head of SEO, or full execution.
✗ sessions up 30%, signups flat
! no OKRs tied to ARR / MQLs
! product, eng, marketing misaligned
→ revenue-mapping workshop
→ 90-day roadmap by ARR impact
✓ leading indicators visible in 90 days
Disconnected SEO activity that grows sessions but not customers is the most expensive kind.
Activity without outcomes
Long cycles, fuzzy attribution
Fragmented ownership
No senior SEO ownership
Map SEO to revenue. Set OKRs. Then lead the execution.
You choose the model: advisory + deliverables, fractional leadership, or full execution.
Revenue mapping workshop
45-90 minutes on stakeholders, funnels, and top KPIs - ARR, LTV, CAC, MQLs, trial starts - so every later task ties to a number that matters.
Audit & quick wins
A 1-2 week rapid scan surfacing the top 8 fixes that increase conversions or recover traffic fast.
Roadmap & OKRs
A 90-day plan prioritized by expected ARR impact and ease of implementation, with measurable OKRs.
Execute & attribute
Run prioritized sprints with your team or deliver hands-on - with multi-touch measurement, incrementality tests, and a stakeholder alignment loop for exec buy-in.
Strategy tied to revenue - and the leadership to ship it.
- ✓ SEO outputs mapped to ARR, LTV, CAC, MQLs, and trial starts
- ✓ Audit-backed 90-day roadmap with measurable OKRs
- ✓ Fractional Head of SEO: lead sprints, hire/mentor, present to execs & investors
- ✓ Conversion & funnel optimization aligned to product flows
- ✓ Product-led growth SEO and international/localization expansion
- ✓ Multi-touch attribution, incrementality tests, micro-conversion funnels
The playbook shifts with your stage.
Rapid-impact playbook - landing-page funnels, top technical fixes, and the highest-ROI content.
Scale playbook - content ops, automation, localization, and attribution maturity.
Fractional leadership that owns the roadmap, the team, and the board-level story on organic.
Operators I've done this kind of work for.
I really enjoyed the conversation with Andre. It was super valuable for me. Andre is a super experienced marketer, growth, SEO and content expert and this session helped me figure out how my product could fit the audience of content marketers, what missing elements could help us move forward and what would be the right focus at that point. So much appreciated.
Andre was awesome. We had a lengthy discussion about SEO and a variety of viewpoints. He shed light on something missing from how I thought about SEO: passion - if there's no want to do content, it will always feel like a slog. Of the E-E-A-T Google goes for, I was heavily focused on expressing my own expertise when in reality I was much more passionate about expressing my experience. Andre was helpful in figuring that out.
Andre is very well versed in multiple aspects of online marketing, which turned him into a key player for projects that go beyond SEO and content marketing. Andre excels at taking projects from beginning to end and assuring a high level of execution. I'm confident he'll be a great asset to whichever company or organization he will join.
Want SEO that shows up in the board deck?
Tell me your growth goals. I'll show you how I'd tie organic to revenue - and where I'd start.
Book a strategy call →