Andre GuelmannSEO that boosts sessions is easy. SEO that boosts revenue is the job.
I connect SEO work to outcomes that actually matter - qualified traffic, faster product adoption, and revenue you can point to. However you want me involved: as an advisor, your fractional Head of SEO, or hands-on execution.
- ! Traffic goes up, but signups and revenue stay flat
- ! No one can say how much revenue actually came from SEO
- ! Product, engineering, and marketing are all pulling in different directions
- ✓ A 90-day plan prioritized by revenue impact, not just rankings
Disconnected SEO activity that grows sessions but not customers is the most expensive kind.
Activity without outcomes
Growing traffic that never turns into customers is still a real cost - time, content, and budget spent on the wrong things.
Long cycles, fuzzy attribution
If you can't show what organic search is worth, it's the first budget line to get cut when things get tight.
Fragmented ownership
When no one owns the whole picture, each team optimizes for its own metric and the bigger goal falls through the cracks.
No senior SEO ownership
Without someone senior driving the strategy, SEO stays a list of tasks instead of a plan that moves the business.
Map SEO to revenue. Set clear goals. Then lead the work.
You choose the model: advisory, fractional leadership, or full execution.
A short workshop, first
A focused session on your stakeholders, funnel, and the numbers that actually matter - revenue, retention, trial starts - so every task afterward ties back to one of them.
Audit & quick wins
A fast scan, 1-2 weeks, that surfaces the handful of fixes most likely to move conversions or recover lost traffic quickly.
A 90-day plan
A roadmap prioritized by expected revenue impact and how easy each item is to ship, with clear goals attached.
Execute and prove it worked
I run the plan with your team or hands-on myself, and track results so you can actually show what SEO delivered - not just guess.
Strategy tied to revenue - and someone senior driving it.
- ✓ SEO tied directly to revenue, not just traffic and rankings
- ✓ A 90-day roadmap, backed by an audit, with clear goals attached
- ✓ A fractional Head of SEO: leading the work, hiring or mentoring your team, presenting to execs and investors
- ✓ Conversion and funnel work aligned to how your product actually converts
- ✓ Support for product-led growth and international expansion
- ✓ Clear tracking that shows what actually worked, not just correlation
The playbook shifts with your stage.
A rapid-impact plan - fixing the highest-value landing pages, the biggest technical issues, and content with the best return.
A scale-up plan - a repeatable content process, some automation, and expansion into new languages or regions.
Fractional leadership that owns the roadmap, the team, and the story you tell your board about organic.
Operators I've done this kind of work for.
I really enjoyed the conversation with Andre. It was super valuable for me. Andre is a super experienced marketer, growth, SEO and content expert and this session helped me figure out how my product could fit the audience of content marketers, what missing elements could help us move forward and what would be the right focus at that point. So much appreciated.
Andre was awesome. We had a lengthy discussion about SEO and a variety of viewpoints. He shed light on something missing from how I thought about SEO: passion - if there's no want to do content, it will always feel like a slog. Of the E-E-A-T Google goes for, I was heavily focused on expressing my own expertise when in reality I was much more passionate about expressing my experience. Andre was helpful in figuring that out.
Andre is very well versed in multiple aspects of online marketing, which turned him into a key player for projects that go beyond SEO and content marketing. Andre excels at taking projects from beginning to end and assuring a high level of execution. I'm confident he'll be a great asset to whichever company or organization he will join.
Want SEO that shows up in the board deck?
Tell me your growth goals. I'll show you how I'd tie organic to revenue - and where I'd start.
Book a strategy call →