Andre GuelmannFirefighting isn't a strategy. I build SEO systems that run themselves.
I build the tracking, monitoring, and reporting that turn ad-hoc SEO work into something that runs on its own - so your team spends time making decisions, not doing manual checks and putting out fires.
- ! A ranking drop sits unnoticed for days before anyone catches it
- ! Gaps in your tracking mean some conversions are never even counted
- ! Someone spends hours every week building reports by hand
- ✓ Problems caught in minutes, with reports that build themselves
Manual audits and ad-hoc reports add cost and risk - and let expensive problems hide.
Slow time-to-detect
Every day a problem goes unnoticed is a day of lost traffic and revenue you can't get back.
Unreliable measurement
If some conversions are never counted, every report built on that data is quietly wrong.
Manual reporting toil
Hours spent building reports by hand are hours not spent acting on what they say.
Ad-hoc, unscalable process
Work that only lives in one person's head doesn't survive them leaving, and it can't scale as the site grows.
Fix the data. Automate the watching. Write it down so it survives you.
Clean data and clear processes make SEO decisions easy to explain and defend to execs.
Understand how your team works
A couple of days mapping your stakeholders, tools, and dashboards, so what I build actually fits how your team operates.
Fix the basics fast
In the first week: close tracking gaps, double-check your conversions are counted correctly, and add the alerts that catch expensive problems early.
Build the monitoring
Over 2-4 weeks: automatic monitoring for uptime, rankings, broken pages, and site speed, plus dashboards and reports that build themselves.
Hand it off properly
Documentation and training so your team can run it themselves - or I keep managing it for an agreed period.
Monitoring and reporting that runs without you.
- ✓ Clear, written processes anyone on the team can follow
- ✓ Reliable tracking, so every conversion actually gets counted
- ✓ Reports that build and send themselves, on a schedule
- ✓ Alerts for ranking drops, broken pages, redirect issues, and site speed
- ✓ Organized tracking of competitors and your own content
- ✓ Documentation and training so your team can run it without me
The more you have to keep an eye on, the more this pays off.
Get your tracking right and a few critical alerts in place, so nothing expensive breaks unnoticed.
Replace manual reports and audits with something automatic, so your team scales without adding headcount just to watch dashboards.
Keep an eye on a large, complex site with reliable data and fast detection across every market.
Operators I've done this kind of work for.
I have been jealous of Andre since we started to work together. As time went by, I realized that he was much more… he literally knew everything about everything… On-page, off-page, strategy, user intent, algorithm updates, content best practices, navigation and website structure, structured data best practices, canonical URL optimization, site speed, AMP, multilingual websites… And the worst thing, I couldn't share my frustration with anyone, because everybody loves Andre.
Andre is very well versed in multiple aspects of online marketing, which turned him into a key player for projects that go beyond SEO and content marketing. Andre excels at taking projects from beginning to end and assuring a high level of execution. I'm confident he'll be a great asset to whichever company or organization he will join.
Very insightful session, grounded advice, has paid off in the long-term for us. Thanks!
Drowning in manual SEO work?
Tell me what your team does by hand each week. I'll show you what I'd automate first and what it'd catch.
Book an automation call →