Andre GuelmannFirefighting isn't a strategy. I build SEO systems that run themselves.
I build the automation, tracking, and operational playbooks that turn ad-hoc SEO into a repeatable growth engine - so your team spends time on decisions, not manual checks and firefighting.
✗ ranking drop caught 9 days late
! tracking gaps: 3 conversions unmeasured
! reporting is manual, weekly toil
→ monitoring: index, 404s, CWV, redirects
→ automated dashboards + alerts
✓ time-to-detect: days → minutes
Manual audits and ad-hoc reports add cost and risk - and let expensive problems hide.
Slow time-to-detect
Unreliable measurement
Manual reporting toil
Ad-hoc, unscalable process
Fix the data, automate the watching, document the workflow.
Clean data and clear workflows make SEO decisions measurable and defensible to execs.
Discovery
Map stakeholders, dashboards, and current tools (2-3 days) so the build fits how your team actually works.
Audit & quick wins
Fix tracking gaps, validate conversions, and add the critical alerts that catch expensive problems early (1 week).
Build the pipelines
Monitoring (uptime, crawl, indexation, rankings, 404 spikes, redirect regressions, CWV), automated dashboards and reports, and runbooks (2-4 weeks).
Handoff & training
Documentation, playbooks, and workshops so your team owns the pipeline - or I run managed ops for an agreed period.
Operations, monitoring, and reporting that run without you.
- ✓ Operational playbooks, runbooks, and ticket templates
- ✓ Reliable event tracking and conversion-attribution pipelines
- ✓ Automated dashboards and scheduled exec/growth reports
- ✓ Monitoring & alerts: indexation, rankings, 404s, redirects, CWV
- ✓ Controlled SERP/competitor data collection and content inventory
- ✓ Data backup, governance, and team training/handoff
Automation pays off more the more you have to watch.
Get tracking right and a few critical alerts in place so nothing expensive breaks unseen.
Replace manual reporting and audits with pipelines so the team scales without scaling headcount.
Monitor a large, complex estate with governed data and fast time-to-detect across markets.
Operators I've done this kind of work for.
I have been jealous of Andre since we started to work together. As time went by, I realized that he was much more… he literally knew everything about everything… On-page, off-page, strategy, user intent, algorithm updates, content best practices, navigation and website structure, structured data best practices, canonical URL optimization, site speed, AMP, multilingual websites… And the worst thing, I couldn't share my frustration with anyone, because everybody loves Andre.
Andre is very well versed in multiple aspects of online marketing, which turned him into a key player for projects that go beyond SEO and content marketing. Andre excels at taking projects from beginning to end and assuring a high level of execution. I'm confident he'll be a great asset to whichever company or organization he will join.
Very insightful session, grounded advice, has paid off in the long-term for us. Thanks!
Drowning in manual SEO work?
Tell me what your team does by hand each week. I'll show you what I'd automate first and what it'd catch.
Book an automation call →