Andre GuelmannSpeed, stability, and scale that move business metrics.
Whether you're on a modern stack or a legacy CMS, when performance, reliability, and SEO all need one technical owner, I fix how fast your pages load, how well the site stays up, and how well it ranks - without slowing down your roadmap.
- ! Mobile pages that load too slowly lose visitors before they see your product
- ! A site that breaks under load costs you sales and trust, usually at the worst moment
- ! Every deploy feels risky because nothing catches problems before they go live
- ✓ Fast, stable pages that rank well and don't fall over under traffic
Slow, shaky pages cost you conversions and rankings on traffic you already earned.
Failing Core Web Vitals
Google measures how fast your pages actually feel to real visitors - fail that, and you lose rankings and the visitors who give up waiting.
Reliability & incidents
Every outage is lost revenue and a hit to trust, and it tends to happen at the worst possible moment - a launch, a spike in traffic, a big campaign.
No clean deployment path
Without a safe way to ship changes, teams either move too slowly or break things in production - there's rarely a middle ground.
Accumulated technical debt
The longer shortcuts pile up, the slower every new feature gets to ship, and the more likely something breaks without warning.
Find out what's actually slow. Fix the architecture. Keep it from coming back.
I aim for the metrics that actually affect users and revenue - not a vanity score in a testing tool.
Page speed
I fix what's actually slowing your pages down - images, scripts, how the page loads - targeting the same speed metrics Google uses to rank you.
A faster, sturdier delivery setup
Setting up Cloudflare or Fastly properly, so your site serves pages from servers close to each visitor, with basic protection against bad traffic built in.
Front-end cleanup
Going through your site's code to find what's making pages heavier and slower than they need to be, for both visitors and search engines.
Catching problems before your customers do
Monitoring that flags the moment something breaks, plus a clear plan for who does what when it does - so incidents get shorter and rarer.
Faster loads, resilient infrastructure, less firefighting.
- ✓ Core Web Vitals fixed at the root cause, not just patched
- ✓ Faster images, smarter loading, and fewer unnecessary scripts
- ✓ A properly configured CDN (Cloudflare or Fastly) with basic protection
- ✓ Monitoring that flags problems before customers notice them
- ✓ A clear plan for handling incidents when they happen
- ✓ A prioritized list of technical debt worth fixing
Performance pressure changes shape as you scale.
Build on a fast, stable foundation so performance never becomes the reason growth stalls.
Fix the Core Web Vitals and reliability issues that scaling traffic has started to expose.
Get infrastructure ready for scale - proper monitoring, safe deploys, and less firefighting across every market you operate in.
Operators I've done this kind of work for.
I have been jealous of Andre since we started to work together. As time went by, I realized that he was much more… he literally knew everything about everything… On-page, off-page, strategy, user intent, algorithm updates, content best practices, navigation and website structure, structured data best practices, canonical URL optimization, site speed, AMP, multilingual websites… And the worst thing, I couldn't share my frustration with anyone, because everybody loves Andre.
Andre is very well versed in multiple aspects of online marketing, which turned him into a key player for projects that go beyond SEO and content marketing. Andre excels at taking projects from beginning to end and assuring a high level of execution. I'm confident he'll be a great asset to whichever company or organization he will join.
Very insightful session, grounded advice, has paid off in the long-term for us. Thanks!
Slow or shaky site costing you?
Send me your URL. I'll tell you what's dragging your Core Web Vitals and what I'd fix first.
Book a performance call →