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Beyond SEO: Preparing Content for AI, LLM & RAG Algorithms

By Andre Guelmann

Introduction: The Evolution of Search and AI’s Growing Influence Search engine optimization (SEO) has long been the cornerstone of digital visibility. But with the rise of artificial intelligence (AI), including […]

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branded traffic

Branded Traffic: the SEO you need even if you don’t need SEO

By Andre Guelmann

In the fast-paced world of startups, every marketing decision counts. For many founders and marketing managers, Search Engine Optimization (SEO) may not be the first priority when it comes to

Branded Traffic: the SEO you need even if you don’t need SEO Read More »

Reimagining ROAS: The Strategic Role of SEO in Paid Advertising Campaigns

By Andre Guelmann

In this article I will (try to) present a compelling case for marketing managers to view SEO not only as a growth channel but as a pivotal component of paid

Reimagining ROAS: The Strategic Role of SEO in Paid Advertising Campaigns Read More »

SEO for Early Stage Startups

By Andre Guelmann

See how to safeguard your future organic growth by investing just a few hours now.

SEO for Early Stage Startups Read More »

How to Prevent a Page from Appearing as a Sitelink on Google

By Andre Guelmann

Sitelinks are an interesting and powerful feature in search engine results pages (SERPs) that allow users to navigate directly to specific sections of a website. They appear beneath the main

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Using Fiverr for SEO: Should You?

By Andre Guelmann

In my previous article (Is SEO bullshit?) I wrote about cheap SEO services, in particular, the type of services you can find on Fiverr. Not one to do things half-assed,

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Is SEO bullshit? It can be

By Andre Guelmann

It might sound weird hearing this from someone that works in the industry for more than 9 years but hear me out. Being a U$80 Billion industry is bound to attract all

Is SEO bullshit? It can be Read More »

How to use Google for social media lead generation

By Andre Guelmann

Can you use Google to generate leads on Facebook, Instagram, LinkedIn & Twitter? With a global market share of almost 88%, Google’s presence in our daily life is just accepted

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Andre Guelmann

I help Startups & SaaS companies increase their ARR through Organic traffic projects.

Copyright © 2025 Andre Guelmann