Andre GuelmannTechnical SEO Checklist for Founders
A concise technical SEO checklist for founders, CMOs, and non-SEO leaders, focused on Google's discovery, crawling, rendering, indexing, and ranking stages.
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Blog
Notes on shipping growth.
Practical notes on SEO, growth, and AI visibility for startups - grounded in shipped work, not theory.
SEO for Early Stage Startups
Learn how early-stage startups can invest a few hours in SEO now to safeguard future organic growth and build a durable foundation for discoverability.
Read the post →Beyond SEO: Preparing Content for AI, LLM & RAG Algorithms
Explore Generative Engine Optimization (GEO) and strategies to prepare your content for AI-driven search, large language models (LLMs), and Retrieval-Augmented Generation (RAG) algorithms.
Read the post →Branded Traffic: the SEO you need even if you don't need SEO
Discover the critical role of branded traffic in your marketing strategy, even if you're not actively investing in traditional SEO, and how it impacts brand awareness, loyalty, and ROAS.
Read the post →Reimagining ROAS: The Strategic Role of SEO in Paid Advertising Campaigns
Discover how integrating SEO with paid advertising can significantly enhance Return on Ad Spend (ROAS) by optimizing your presence across search engine results pages (SERPs).
Read the post →How to Prevent a Page from Appearing as a Sitelink on Google
Learn how to prevent specific pages from appearing as sitelinks in Google search results using the 'nosnippet' meta tag.
Read the post →Using Fiverr for SEO: Should You?
A detailed analysis of using Fiverr for SEO services, including cost breakdown and considerations for businesses.
Read the post →Is SEO bullshit? It can be
Exploring the common misconceptions and truths about SEO, and when it can be considered ineffective or misleading.
Read the post →How to use Google for social media lead generation
Learn advanced Google search operators to effectively generate leads from social media platforms like Facebook, Instagram, LinkedIn, and Twitter.
Read the post →Where can I help?
Tell me what you’re working on - a migration, a growth push, an SEO problem you can’t crack. I’ll show you what I’d do and where the risks are.
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