Andre GuelmannYou paid for the traffic. Let's make it convert.
Plenty of visitors, but conversion is inconsistent, attribution is fuzzy, and the dashboards don't match what you're actually seeing? I fix the measurement first, then build the testing program that turns the traffic you already have into more revenue - no guesswork.
- ! No one can say for sure where people are dropping off, or why
- ! The analytics are quietly miscounting the actions that matter most
- ! Tests get run, but nothing tracks well enough to prove what worked
- ✓ A funnel you can trust, and a short list of tests ranked by impact
Traffic you've already paid for is leaking - and the dashboards can't tell you where.
Traffic that won't convert
Without knowing exactly where people drop off, you're guessing at fixes - and paying for traffic that never turns into revenue.
Measurement you can't trust
Broken tracking means every decision built on those numbers - budget, hiring, roadmap - is built on sand.
Testing without a system
One-off tests with no clear hypothesis or read on the results waste time and rarely repeat their wins.
Attribution you can't defend
Without clean attribution, you can't tell your board - or yourself - which spend to double down on and which to cut.
Trustworthy measurement first. Then a testing program that compounds.
You can't improve what you can't measure - so I fix the data before touching a single test.
Fix the measurement
I set up GA4, GTM, Mixpanel, or PostHog properly - tracking the actions that actually matter, with clear documentation so you can trust the numbers going forward.
Build a real testing program
A running list of test ideas, ranked by how much they could move the needle versus how much work they take - so testing stops being random and starts compounding.
Run the tests
Live A/B tests through VWO or Optimizely, backed by session recordings and heatmaps (FullStory, Clarity, Hotjar) so you can see exactly how people are using the page.
Report decisions, not vanity metrics
Weekly readouts that end in one of three calls - ship it, kill it, or run it again - not a wall of charts with no next step.
A measurement foundation and a testing engine you keep.
- ✓ A running list of tests, ranked by expected impact
- ✓ Tracking set up properly - the right events, on the right actions
- ✓ GA4 and GTM configured correctly, with documentation you can hand off
- ✓ Dashboards that show the funnel, not just page views
- ✓ Weekly experiment reports with a clear decision attached
- ✓ Concrete page and form fixes, not just recommendations
How much of this you need changes with your stage.
Get your measurement right from day one, so every future decision is based on real data instead of guesses.
Prove the channel to your board with a real testing program and attribution numbers you can defend.
Get compounding gains out of the traffic you already have, and run tests across the whole funnel.
Operators I've done this kind of work for.
Andre's enthusiasm is contagious! We had an amazing session discussing how to improve conversion rates on my website, as well as exploring how SaaS companies think to create the best website experience for their decision-makers. I highly recommend him! 10/10.
Andre's enthusiasm for marketing and SEO is contagious! We had a great discussion where he helped me stress test a few of my ideas on how to approach content marketing. Thank you Andre.
Very insightful session, grounded advice, has paid off in the long-term for us. Thanks!
Sitting on traffic that won't convert?
Send me your funnel. I'll point at where it's leaking and the first three tests I'd run.
Book a CRO call →