Andre GuelmannYou paid for the traffic. Let's make it convert.
Plenty of traffic, inconsistent conversion, fuzzy attribution, and dashboards that don't match reality? I build the testing program and the measurement that turn the visitors you already have into compounding revenue - no guesswork.
✗ pricing → signup drop-off 68%
! GA4 events misfiring on 3 key actions
! no experiment backlog or guardrails
→ 7 tests ranked by impact × effort
→ measurement spec + GA4/GTM rebuild
✓ trustworthy funnel in ~2 weeks
Traffic you've already paid for is leaking - and the dashboards can't tell you where.
Traffic that won't convert
Measurement you can't trust
Testing without a system
Attribution you can't defend
Trustworthy measurement first. Then a testing program that compounds.
You can't optimize what you can't measure - so I fix the data, then run the experiments.
Fix the measurement
GA4, GTM, Mixpanel or PostHog implemented properly - custom events, parameters, consent modes, and versioned documentation so the numbers are finally trustworthy.
Build the CRO program
An experiment backlog, hypothesis design, a prioritization matrix, guardrails, and sequencing - so testing is a system, not a series of one-offs.
Run the tests
VWO/Optimizely and server-side tests where needed, backed by behavior analytics (FullStory, Clarity, Hotjar), heatmaps, pathing, and forms analysis.
Report decisions, not vanity
Weekly experiment readouts and funnel, cohort, and channel-quality dashboards that end in a clear call - ship it, kill it, or iterate.
A measurement foundation and a testing engine you keep.
- ✓ CRO playbook, test backlog, and prioritization matrix
- ✓ Measurement spec + implementation: events, parameters, user properties
- ✓ GA4 & GTM configuration with versioned documentation
- ✓ Dashboards: funnel, cohort, channel quality, experiment readouts
- ✓ Weekly experiment reports with clear decisions
- ✓ Form & page UX recommendations with artifacts
How much CRO horsepower you need shifts with your stage.
Get measurement right from day one, so every later decision is based on real signal instead of vibes.
Prove the channel to your board with a systematic testing program and attribution you can actually defend.
Squeeze compounding gains out of existing traffic and scale experimentation across the whole funnel.
Operators I've done this kind of work for.
Andre's enthusiasm is contagious! We had an amazing session discussing how to improve conversion rates on my website, as well as exploring how SaaS companies think to create the best website experience for their decision-makers. I highly recommend him! 10/10.
Andre's enthusiasm for marketing and SEO is contagious! We had a great discussion where he helped me stress test a few of my ideas on how to approach content marketing. Thank you Andre.
Very insightful session, grounded advice, has paid off in the long-term for us. Thanks!
Sitting on traffic that won't convert?
Send me your funnel. I'll point at where it's leaking and the first three tests I'd run.
Book a CRO call →