Andre GuelmannMost growth advice is theory.
I've shipped the real thing - 40+ times.
Website operations, conversion, and technical SEO - the complete revenue engine, built and fixed hands-on for startups from Seed to Series B. I've helped build $20M+ revenue engines, and rescued the ones that stalled.
15+ years · 40+ startups · trusted by teams at Wix & Fiverr 
The messes I get called in to fix.
Every startup's growth problem looks unique from the inside. After 15 years and 40+ teams, the patterns are familiar - and fixable.
Unexplained traffic collapse
I run the forensics others skip - fast diagnosis, prioritized recovery, hands-on remediation. Not a 40-page audit you'll never action.
Zero AI / LLM visibility
I get you crawlable, fast, and cited - AI Overviews, ChatGPT, Perplexity - without breaking the SEO fundamentals that still pay the bills.
Migrations gone wrong
I plan and run migrations that protect organic traffic through rebrands, replatforms, and consolidation - or rescue the ones that didn't.
Traffic that won't convert
I find where the funnel leaks and run the testing program that turns the visitors you already have into revenue you can attribute - not just more top-of-funnel.
The same fundamentals hit differently at Seed vs Series B.
Pick where you are. The bottleneck - and what I'd do first - changes completely.
Where you are
Founder-led SEO done in spare hours. Some traffic, no engine. You can't yet tell which growth channel deserves real money.
What breaks
- No measurement, so no signal
- Content with no compounding structure
- Tech foundation that won't scale
What I do
- Stand up analytics that actually attribute
- Build the first compounding content asset
- Fix the technical base before you pour fuel on it
Where you are
Channel is working and the board wants it to scale. The site, the team, and the tech debt all start straining at once.
What breaks
- Migrations & rebrands risking organic
- CRO needed to prove the channel
- Process gaps - everything is firefighting
What I do
- De-risk migrations end to end
- Stand up a systematic CRO & testing program
- Build repeatable SEO ops & automation
Where you are
You own rankings and now have to defend them - against competitors, algorithm shifts, and the move to AI-mediated search.
What breaks
- AI / LLM visibility eating click-through
- Plateaus & unexplained volatility
- Team needs to be hired & trained
What I do
- Win GEO / LLM visibility & AI Overviews
- Forensics & recovery on volatility
- Hire & train your in-house growth team
Twelve disciplines. Each one a complete engagement.
Every service has its own feature page - the problem it solves, my approach, what's included, and who it's for.
Website Operations & Growth Management
I own the complete website lifecycle - from strategy and roadmap to technical delivery and cross-functional coordination.
Open feature page →Conversion Rate Optimization & Analytics
I build systematic testing programs and measurement infrastructure that turn data into revenue improvements.
Open feature page →Technical Performance & Infrastructure
I optimize website performance for user experience, search visibility, and business outcomes.
Open feature page →SEO Strategy & Fractional Leadership
I translate SEO efforts into qualified organic traffic, product adoption, and revenue that you can attribute to search.
Open feature page →SEO for Generative AI / GEO / LLM
Optimize for AI Overviews and LLM visibility while keeping SEO fundamentals strong.
Open feature page →Technical SEO Audits & Consulting
I translate technical complexity into business impact, for sustainable, scalable growth.
Open feature page →Site Migrations & Rebranding
I plan and run migrations to protect your organic traffic during changes.
Open feature page →SEO Content Strategy & Operations
I help you build SEO assets that will compound over time.
Open feature page →SEO Automations & Operations
I build repeatable SEO systems that run reliably so teams focus on decisions, not firefighting.
Open feature page →SEO Forensics & Recovery
I solve traffic mysteries others miss. Fast diagnosis, prioritized recovery plan, and hands-on remediation.
Open feature page →SEO for AI Browsers & LLM Agents
Prepare your site to be visited by AI Browsers and LLM Agents, not just indexed by them.
Open feature page →Hiring & Training
Let me help you hire and train your SEO and growth team (in-house and freelancers).
Open feature page →People who've actually worked with me.
See all testimonials →Andre is very well versed in multiple aspects of online marketing, which turned him into a key player for projects that go beyond SEO and content marketing. Andre excels at taking projects from beginning to end and assuring a high level of execution. I'm confident he'll be a great asset to whichever company or organization he will join.
I have been jealous of Andre since we started to work together. As time went by, I realized that he was much more… he literally knew everything about everything… On-page, off-page, strategy, user intent, algorithm updates, content best practices, navigation and website structure, structured data best practices, canonical URL optimization, site speed, AMP, multilingual websites… And the worst thing, I couldn't share my frustration with anyone, because everybody loves Andre.
It's not often that the most knowledgeable person in your organization is also the most approachable and ready to share. Andre's the rare exception. Quite literally, he's a walking, breathing marketing oracle. You'd be hard-pressed to find any SEO/growth topic that he isn't only fluent in. And, whether you're employee number 1 or number 1000, he'd be equally as enthusiastic to share his unique insights and help you in your professional growth.
Andre's enthusiasm for marketing and SEO is contagious! We had a great discussion where he helped me stress test a few of my ideas on how to approach content marketing. Thank you Andre.
Very insightful session, grounded advice, has paid off in the long-term for us. Thanks!
Andre has been SUPER helpful and really incredible! So many ideas, feedback, and insights, my head is still spinning. He dove deep into my project with great advice on everything from technical SEO to brand building, localization opportunities, and go-to-market strategies. What made it even better was his super-friendly and positive attitude throughout. You can tell he genuinely cares and wants to help you succeed.
What do you need help with?
One call or one message. I'll show you the real problem behind your stage - and exactly what I'd fix first.
I read and reply to every message personally - usually within 1-2 business days.