Andre GuelmannAnyone can publish posts. I build content assets that compound.
I design content systems that deliver repeatable, ROI-positive growth - not one-off posts. Outcome-first planning, a prioritized topical map, repeatable production, and measurement that ties content to revenue.
✗ output up, conversions flat
! no map from content → business goals
! quality drift as volume scaled
→ outcome-first topical map
→ briefs, calendar, quality guardrails
✓ cohort tracking to revenue + LTV
Content that increases sessions but not revenue is just expensive activity.
Activity without ROI
Quality drift at scale
Inefficient production
No measurement
Plan to outcomes. Produce reliably. Measure to revenue.
A content engine with guardrails - whether you scale in-house, with AI, with vendors, or programmatically.
Outcome-first planning
Map content to business goals (trial starts, demo requests, MQLs, ARR) before topic selection, then a prioritized topical map of funnel and high-intent assets.
Repeatable production
Templates, briefs, and an editorial calendar so teams ship reliably - with quality guardrails and human review for any AI-generated drafts.
Scale the right way
Pick the model per need: AI-assisted (with a human edit stage), in-house, outsourced (with a supplier scorecard), or programmatic from structured data.
Measure & localize
Cohort tracking, holdout tests, and dashboards showing downstream conversions and LTV - plus localization as strategy (local intent, transcreation, hreflang).
A content strategy and an operation that runs.
- ✓ Outcome-first content strategy mapped to business goals
- ✓ Prioritized topical map (funnel pages, pillars, high-intent assets)
- ✓ Production system: briefs, templates, editorial calendar, QA
- ✓ Quality guardrails and review workflows (including AI drafts)
- ✓ Cohort tracking, holdout tests, and content-ROI dashboards
- ✓ Localization strategy: local intent, transcreation, hreflang
The content mix shifts with your stage.
Build the first compounding pillar assets and the measurement to prove they work.
Stand up repeatable production and the guardrails to scale volume without losing quality.
Scale across markets and models - programmatic, localized, governed - tied to LTV by cohort.
Operators I've done this kind of work for.
Andre is very well versed in multiple aspects of online marketing, which turned him into a key player for projects that go beyond SEO and content marketing. Andre excels at taking projects from beginning to end and assuring a high level of execution. I'm confident he'll be a great asset to whichever company or organization he will join.
Andre's enthusiasm for marketing and SEO is contagious! We had a great discussion where he helped me stress test a few of my ideas on how to approach content marketing. Thank you Andre.
Very insightful session, grounded advice, has paid off in the long-term for us. Thanks!
Content not pulling its weight?
Tell me what you're publishing and why. I'll show you where the system's leaking ROI and what I'd change first.
Book a content call →