Andre GuelmannAI agents don't just read your site. They act on it. Be ready.
New AI browsers and agents - Perplexity's Comet, Dia, Brave Leo, Edge Copilot, Gemini - don't just read your pages, they click through them and take actions on your behalf. I get your site ready to be browsed and acted on by AI, not just found by it: pages that load properly for AI, clear about their source, and safe to interact with.
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- ! An AI agent visits and sees a blank page, because content only loads after a person interacts with it
- ! AI can't tell who wrote something or when, so it won't trust or cite it
- ! There's no safe way for an agent to actually complete an action on your site
- ✓ Pages that load properly for AI, clearly sourced, and safe for agents to act on
Agents behave like automated visitors that take action - and most sites aren't built for that.
Content that only loads for people
If an AI agent's first look at your page is blank, it moves on - and it doesn't come back to try again.
No clear source or author
AI is built to avoid citing things it can't verify, so unclear sourcing means it skips you for a competitor it can trust.
No safe way for agents to take action
Without a safe path for an agent to book, sign up, or buy, you either block a growing source of traffic, or leave a door open you didn't mean to.
No visibility into agent activity
You can't manage a source of traffic you can't see - good or bad.
Make pages load properly for AI. Make the source clear. Make actions safe.
Keep everything that already works for SEO, and add what agents specifically need to act.
Make pages load properly for AI
No content that only appears after a person clicks or scrolls, and a stable web address for every page, so an agent gets the real page the first time it looks.
Make your content easy to trust and quote
Clear, extractable answers with the author, date, and source spelled out, so AI can cite you with confidence instead of guessing.
Open a safe path for agents to act
A controlled way for agents to complete things like bookings or sign-ups, protected so it can't be used by the wrong kind of automated traffic.
Watch it, and stay in control
Track what AI agents are actually doing on your site, get alerted to anything unusual, and put limits in place to prevent cost or abuse.
Findable, readable, and safe to act on for AI agents.
- ✓ A check on whether your pages actually load for AI on the first visit
- ✓ Clear, quotable answers with the author, date, and source spelled out
- ✓ A safe, protected way for agents to complete actions on your site
- ✓ Simple summaries of anything AI can't otherwise see (like content behind a login)
- ✓ Tracking for what AI agents are actually doing on your site
- ✓ Limits in place to control cost and prevent abuse
How much of this matters depends on what agents would actually do on your site.
Get the basics right - pages that load properly and content AI can trust - so you're ready as this becomes more common.
Add safe ways for agents to book, sign up, or buy, wherever that would actually matter to your business.
Support more complex agent activity at scale, with monitoring, limits, and the right safeguards built in.
Operators I've done this kind of work for.
I have been jealous of Andre since we started to work together. As time went by, I realized that he was much more… he literally knew everything about everything… On-page, off-page, strategy, user intent, algorithm updates, content best practices, navigation and website structure, structured data best practices, canonical URL optimization, site speed, AMP, multilingual websites… And the worst thing, I couldn't share my frustration with anyone, because everybody loves Andre.
Very insightful session, grounded advice, has paid off in the long-term for us. Thanks!
Andre and I came together for a mentoring session on creating SEO strategies for a B2B SaaS product. The exchange of opinions and exploration of diverse perspectives proved incredibly insightful. Many thanks again to Andre for this valuable session!
Is your site ready for AI agents?
Send me your key pages. I'll tell you what an AI browser sees and acts on today - and what to fix.
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