Andre GuelmannDon't just rent my expertise. Build it into your team.
I help you hire and train the SEO and growth team that fits your stage - in-house, freelance, or both. The right roles, real vetting of actual skill, and training that gets people productive fast, so growth doesn't depend on any one person.
- ! No one can agree on who to hire first, or what the role even is
- ! SEO and growth skills are hard to tell apart from buzzwords in an interview
- ! Everything the company knows about growth lives in one person's head
- ✓ Clear roles, real vetting, and a team that can run without you
Most growth hiring fails before the interview - the role and the bar were never defined.
Unclear roles & sequencing
Hiring the wrong role first wastes months and a salary, before you even find out it was the wrong call.
No way to vet expertise
SEO is easy to talk about and hard to verify - without a real way to test for it, a confident interview beats an actually skilled one.
Unvetted contractors
A bad freelancer doesn't just waste money - bad SEO work can actively hurt your rankings before anyone notices.
Key-person risk
If that person leaves, so does most of what the company knows about what's working and why.
Define the roles. Vet for real skill. Train people to own it.
In-house, freelance, or a mix - built around where you are and where you're headed.
Figure out who you actually need
The right roles, in the right order for your stage, with a clear description of what "good" actually looks like for each one.
Test for real skill, not talk
Screening and hands-on exercises that separate genuine SEO and growth skill from buzzwords, for full-time hires and freelancers alike.
Get them productive fast
A clear ramp-up plan and hands-on training so new hires hit a consistent standard quickly, not after months of trial and error.
Mentor them to run it without you
Ongoing mentorship so the team truly owns growth long-term, without depending on me or any one person.
The roles, the vetting, and the training to make growth a team skill.
- ✓ Clear role definitions for SEO and growth hires
- ✓ A hiring process: sourcing, screening, and real skills tests
- ✓ A framework for vetting and managing freelancers or agencies
- ✓ Onboarding and ramp-up plans for new hires
- ✓ Training and playbooks so everyone works to the same standard
- ✓ Ongoing mentorship toward senior-level ownership
What you need to build shifts with your stage.
Hire your first growth person right - or train a generalist to cover SEO without a costly mis-hire.
Build out the team and the playbooks so growth scales beyond the founder.
Level up an existing team, vet senior hires, and remove key-person risk.
Operators I've done this kind of work for.
Andre was extremely helpful. As a fellow entrepreneur, he could relate to the issues I'm experiencing and came prepared with practical tips on how I can grow my business through referral marketing and upsells. He was patient, answered all my questions, and went over the time allotted. Highly recommend!
Andre was an exceptional mentor. He very clearly identified what my next steps should be in terms of growth and gave amazing ideas I could begin implementing right away.
It's not often that the most knowledgeable person in your organization is also the most approachable and ready to share. Andre's the rare exception. Quite literally, he's a walking, breathing marketing oracle. You'd be hard-pressed to find any SEO/growth topic that he isn't only fluent in. And, whether you're employee number 1 or number 1000, he'd be equally as enthusiastic to share his unique insights and help you in your professional growth.
Building (or fixing) your growth team?
Tell me who you have and what you need. I'll help you define the roles, vet the hires, and train them up.
Book a hiring call →