Andre GuelmannDon't just rent my expertise. Build it into your team.
I help you hire and train the SEO and growth team that fits your stage - in-house and freelancers. The right roles, real vetting, and the training to get them productive fast, so growth doesn't depend on any one person.
✗ growth depends on one person
! no scorecard for SEO/growth roles
! freelancers hired on gut feel
→ role scorecards + vetting process
→ onboarding + training playbooks
✓ a team that owns growth without me
Most growth hiring fails before the interview - the role and the bar were never defined.
Unclear roles & sequencing
No way to vet expertise
Unvetted contractors
Key-person risk
Define the roles. Vet for real skill. Train them to own it.
In-house, freelance, or a blend - built around where you are and where you're going.
Define the team you need
The right roles and sequence for your stage, with scorecards that describe what "good" actually looks like.
Vet for real expertise
Screening, exercises, and interview support that separate genuine SEO/growth skill from buzzwords - for hires and freelancers alike.
Onboard & train
Ramp plans, playbooks, and hands-on training so new hires get productive fast and to a consistent standard.
Mentor to ownership
Ongoing mentorship and a stakeholder loop so the team owns growth long-term - without depending on me or any single person.
The roles, the vetting, and the training to make growth a team capability.
- ✓ Role definition and scorecards for SEO/growth hires
- ✓ Hiring process: sourcing, screening, and skills exercises
- ✓ Freelancer/agency vetting and management framework
- ✓ Onboarding and ramp plans for new hires
- ✓ Training workshops and playbooks (tone, standards, process)
- ✓ Ongoing mentorship to senior-level ownership
What you need to build shifts with your stage.
Hire your first growth person right - or train a generalist to cover SEO without a costly mis-hire.
Build out the team and the playbooks so growth scales beyond the founder.
Level up an existing team, vet senior hires, and remove key-person risk.
Operators I've done this kind of work for.
Andre was extremely helpful. As a fellow entrepreneur, he could relate to the issues I'm experiencing and came prepared with practical tips on how I can grow my business through referral marketing and upsells. He was patient, answered all my questions, and went over the time allotted. Highly recommend!
Andre was an exceptional mentor. He very clearly identified what my next steps should be in terms of growth and gave amazing ideas I could begin implementing right away.
It's not often that the most knowledgeable person in your organization is also the most approachable and ready to share. Andre's the rare exception. Quite literally, he's a walking, breathing marketing oracle. You'd be hard-pressed to find any SEO/growth topic that he isn't only fluent in. And, whether you're employee number 1 or number 1000, he'd be equally as enthusiastic to share his unique insights and help you in your professional growth.
Building (or fixing) your growth team?
Tell me who you have and what you need. I'll help you define the roles, vet the hires, and train them up.
Book a hiring call →