Andre GuelmannMost migrations lose traffic they didn't have to lose. I make sure yours isn't one of them.
Changing your platform, domain, or brand is one of the riskiest things you can do to a website. I find out what's really on the line, build a plan to protect it, and make sure nothing falls through the cracks between the old site and the new one.
- ! No one knows which pages are actually driving traffic and revenue
- ! Old links break because redirects were never mapped
- ! The new site goes live without ever being tested
- ✓ A budget sized to what you'd really lose - not a guess
Most migration losses are avoidable - they come from skipping the unglamorous safeguards.
A high-stakes platform move
Switch CMS or framework without a plan, and Google can lose track of pages that took years to rank - sometimes for months.
Domain or brand change
Change your domain or URLs without every redirect mapped, and the traffic and rankings tied to your old pages simply disappear.
Merging two brands after an acquisition
Combine two sites carelessly and you can hurt both: the acquired brand's rankings vanish overnight, and yours gets diluted by content nobody planned to merge.
Recovering from a bad migration
The longer broken redirects and orphaned pages sit unfixed, the harder and more expensive the recovery gets.
No business case for the budget
Spend too little and you risk everything; spend too much protecting traffic that was never really at risk.
Know what's at risk. Plan the redirects. Test before it goes live.
It's never worth spending more protecting a migration than you'd lose if it went wrong.
Find out what's actually at risk
I identify your highest-value pages, see how much traffic and revenue they bring in today, and use that to set a realistic budget - grounded in your numbers, not a guess.
Build the migration plan
Whatever's changing - domain, platform, design, or brand - I map every old page to its new home and plan the redirects, so nothing gets lost along the way.
Test it before anyone sees it
We run everything in a staging environment first, so problems get caught by us - not by your customers, and not by Google.
Launch, then watch closely
I keep an eye on the site for the first 72 hours after launch, with a rollback plan ready just in case.
A plan you can trust, and a launch that doesn't blindside you.
- ✓ A budget grounded in what your traffic is worth
- ✓ A full migration plan for your domain, platform, or rebrand
- ✓ Every old page mapped to its new one, redirects included
- ✓ A full test run before the new site goes live
- ✓ Close monitoring for the first 72 hours after launch
- ✓ A rollback plan ready, just in case
How much protection you need depends on how much traffic is on the line.
Keep a small, well-planned migration low-risk - without over-spending to protect traffic you don't have yet.
Protect the traffic you're actively growing through, whatever replatform or rebrand the business needs.
De-risk a complex, high-traffic migration, where even a few weeks of lost rankings means real lost revenue.
Operators I've done this kind of work for.
I have been jealous of Andre since we started to work together. As time went by, I realized that he was much more… he literally knew everything about everything… On-page, off-page, strategy, user intent, algorithm updates, content best practices, navigation and website structure, structured data best practices, canonical URL optimization, site speed, AMP, multilingual websites… And the worst thing, I couldn't share my frustration with anyone, because everybody loves Andre.
Andre was fantastic to talk with. An SEO-focused chat on both high-level company strategy and solid tactical advice that's actually up to date as of HCU. He also opened my eyes to the business possibilities for us in localization, something he's done - a new path and channel for us to test out. Incredible value.
Andre has been SUPER helpful and really incredible! So many ideas, feedback, and insights, my head is still spinning. He dove deep into my project with great advice on everything from technical SEO to brand building, localization opportunities, and go-to-market strategies. What made it even better was his super-friendly and positive attitude throughout. You can tell he genuinely cares and wants to help you succeed.
Got a migration or rebrand coming up?
Tell me what's changing. I'll tell you what's actually at risk, and what I'd do to protect it.
Book a migration call →