Andre GuelmannAnyone can publish posts. I build content assets that compound.
I build content systems that deliver real, compounding growth - not one-off blog posts. Content planned around outcomes, produced reliably, and measured against revenue, not just traffic.
- ! Publishing goes up, but signups and revenue stay flat
- ! As output scales, quality quietly drops
- ! No one can say which posts actually helped the business
- ✓ A content plan tied to business goals from day one, not bolted on after
Content that increases sessions but not revenue is just expensive activity.
Activity without ROI
Every post that doesn't move a real business goal is still costing you time and money - it's just spent quietly.
Quality drift at scale
Once quality slips, readers and search engines trust the whole site less, not just the weak pages.
Inefficient production
A messy production process means you're paying more per piece for content that still ships slower.
No measurement
Without a way to connect content to results, you can't tell what to do more of, or what to cut.
Plan around outcomes. Produce reliably. Measure against revenue.
A content system with guardrails - whether you scale in-house, with AI, with freelancers, or automatically.
Plan around outcomes, not topics
Before picking a single topic, I map content to real business goals - trial starts, demo requests, revenue - then build a prioritized list of what to write first.
Make production repeatable
Templates, briefs, and a real calendar so content ships reliably, with a review step for quality - AI-assisted drafts included.
Scale the right way for you
Whether that means AI-assisted with human editing, in-house, outsourced, or generated from your own data, I pick the model that fits your team and budget.
Measure it, then go global
Track which content actually drives signups and revenue, not just traffic, then expand into new languages and regions properly - not just translated.
A content strategy and an operation that runs.
- ✓ A content plan mapped to real business goals
- ✓ A prioritized list of what to write first, and why
- ✓ A production system: briefs, templates, calendar, quality checks
- ✓ A review process for quality, including AI-assisted drafts
- ✓ Tracking that ties content to signups and revenue, not just traffic
- ✓ A real plan for expanding into new languages and regions
What you need shifts with your stage.
Build your first pieces of content that actually compound, and the tracking to prove they're working.
Build a repeatable production process and the guardrails to grow output without losing quality.
Scale across markets and formats, while still tying every piece back to revenue.
Operators I've done this kind of work for.
Andre is very well versed in multiple aspects of online marketing, which turned him into a key player for projects that go beyond SEO and content marketing. Andre excels at taking projects from beginning to end and assuring a high level of execution. I'm confident he'll be a great asset to whichever company or organization he will join.
Andre's enthusiasm for marketing and SEO is contagious! We had a great discussion where he helped me stress test a few of my ideas on how to approach content marketing. Thank you Andre.
Very insightful session, grounded advice, has paid off in the long-term for us. Thanks!
Content not pulling its weight?
Tell me what you're publishing and why. I'll show you where the system's leaking ROI and what I'd change first.
Book a content call →