Technical SEO Audits & Consulting

I translate technical complexity into business impact, for sustainable, scalable growth.

Why technical SEO matters for your business

Technical problems look like lines of code but their consequences are measurable: lower conversions, lost rankings after a migration, pages failing to appear in search results, and wasted content investment.

Here are concrete business impacts I map to each technical issue:

Slow mobile pages (poor Largest Contentful Paint / CLS): higher bounce rates and fewer conversions on organic traffic.
Render-blocking JavaScript or client-side only content: important pages never index, so keyword efforts yield no traffic.
Broken canonicals and duplicate content: diluted ranking signals across many URLs, reducing page authority for target keywords.
Missing or incorrect schema: less visibility in rich results and answer surfaces, lowering click-through rate from search.
Bad redirect strategy during migrations: lost rankings and revenue for weeks or months.

Each problem I flag is paired with the expected business consequence and a recommended fix you can ship.

Core services — what you get

Prioritized Technical SEO Audit (practical): short executive summary, top 10 high-impact fixes, and an ordered remediation queue that engineers can action. This is hands-on and concise — not a 50-page playbook.
Performance & CWV optimization: lab + field testing, root-cause analysis, and suggested code/server changes to improve LCP, FID/INP and CLS.
JS & framework SEO: render diagnostics, SSR/SSG vs CSR recommendations, hydration checks, and step-by-step fixes for common React/Vue/Next issues.
Schema & structured data: audit, implement and test JSON-LD for products, articles, FAQs, breadcrumbs and organization data.
Indexability & crawl strategy: robots, sitemaps, crawl budget checks, canonical rules and small-scope fixes to restore and preserve organic traffic.
Launch & migration guardrails: pre-launch checklist, redirect map, smoke tests and post-launch monitoring to avoid ranking loss.
Deliverables for engineers: JIRA/GitHub-ready tickets, code snippets, and failing tests/examples where relevant.
Monitoring handoff: dashboards and synthetic checks to keep regressions from returning.

How a typical audit works (compact & pragmatic)

Quick intake & business context. I ask for key pages, revenue signals and recent changes so findings tie to measurable outcomes.
Rapid technical scan. Automated + manual checks (render, logs, reports) to identify high-severity issues.
Prioritise by impact. I produce an ordered fix list: what to do first to recover traffic or improve conversions. Each item shows the business benefit.
Engineer-ready remediation. Actionable tickets and code examples you can hand straight to your dev team.
Verify & monitor. Post-fix validation and a simple monitoring plan so regressions are visible early.

FAQ

Q — Will I get a huge PDF I’ll never read?
A — No. The audit is prioritized and practical: an executive summary plus an ordered action list you can ship from day one.

Q — Do you fix issues or only recommend?
A — I offer both: I can hand off engineer-ready work, pair with your engineers, or deliver the fixes myself through a scoped engagement.

Q — How do you measure success?
A — KPIs are set during intake (organic sessions, non-brand conversions, CWV metrics). Each remediation task lists the expected KPI change.