SEO for AI Browsers & LLM Agents

Prepare your site to be browsed by AI (not just indexed).

Why this is different from classic SEO or LLM-optimization

AI browsers and agents (Perplexity’s Comet, The Browser Company’s Dia, Brave Leo, Microsoft Edge Copilot, Opera’s agent features, Google’s Gemini-enabled experiences, and others) actively fetch pages, follow links, run short action flows, and prefer concise, provable answers with clear provenance. They behave like automated users that act on the web rather than merely generate text from a training corpus. This means they need pages that are reliably rendered on first fetch, have durable URLs and clear source metadata, and expose safe action endpoints where appropriate.

LLM agents are also multi-component systems (planner, memory, tools, executables) that decompose tasks into steps and call web resources as part of plans – that design changes how agents choose which pages to fetch and which actions to perform. Your site must support that workflow, both technically AND visually.

Core outcomes I deliver

Your key pages are fetchable on first request (no critical client-side content missing).
Pages include concise, extractable answers plus provenance (author, date, canonical) so agents can cite and act.
Actionable endpoints or deep links are available for safe, agent-driven workflows (booking, API calls, predictable form patterns).
Monitoring for agent fetch behavior and alerts for unusual agent-driven traffic.

Risk controls & compliance

Do not expose sensitive actions to unauthenticated agents. Agent-actionable endpoints must require explicit auth or short-lived tokens.
Provide a safe, machine-readable summary for gated content rather than leaving agents with a blank page.
Rate-limit agent traffic and use caching/CDN to manage costs and prevent abusive loops.
Coordinate with legal/compliance when exposing automated action endpoints (contracts, payments, PII).

FAQ

Q — Isn’t this just making pages machine-friendly?
A — Partly, but agents do more than read: they act. That requires safe, predictable endpoints, durable references, and robust provenance, including UI and other design elements – not only extractable text.

Q — Will supporting agents increase server costs?
A — Possibly. Use caching, CDNs, and rate limits; expose stable JSON feeds where possible to reduce full HTML fetches.

Q — Do I need to change my content strategy?
A — Keep fundamentals (authority, quality, technical fitness). Add answer-first snippets, provenance, and action patterns on pages where conversion or agent actions matter.