SEO Automations & Operations

Keep SEO repeatable, measurable and safe - I build systems that run reliably so teams focus on decisions, not firefighting.

What I cover

I build the automation, tracking and operational playbooks that turn ad-hoc SEO into a repeatable growth engine.
Operations & workflows: repeatable processes, runbooks, and ticket templates so SEO work ships predictably.
Analytics & attribution: reliable event tracking, conversion attribution, and measurement pipelines that tie organic activity to business outcomes.
Automated reports: dashboards and scheduled reports for execs, product and growth teams.
Monitoring & alerts: uptime, crawling, indexation, ranking changes, 404 spikes, redirect regressions, and Core Web Vitals alerts.
Data scraping & enrichment: controlled SERP + competitor data collection and content inventory feeds (legal, rate-limited, and API-first where possible).
Data backup & governance: scheduled exports, data retention, and safe storage for historical analysis.
Team training & handoff: documentation, playbooks and workshops so your team owns the pipeline.

Why this matters

Manual audits and ad-hoc reports add cost and risk. Automation reduces time-to-detect and time-to-fix for issues that cost real money: ranking drops, broken funnels, and missed search demand. Clean data and clear workflows make SEO decisions measurable and defensible to execs and product owners.

How a typical engagement runs

Discovery (2–3 days): map stakeholders, dashboards, and current tools.
Audit & quick wins (1 week): fix tracking gaps, validate conversions, add critical alerts.
Build phase (2–4 weeks): implement pipelines, dashboards and monitoring; create runbooks.
Handoff & training (1 week): train team, conduct tabletop exercises, and hand over documentation.
Optional: managed ops: I run monitoring and weekly reports for an agreed period.

FAQ

Q — Will automation remove the need for analysts?
A — No. Automation frees analysts to focus on insight and strategy; it replaces repetitive data collection and manual checks, considerably decreasing your overhead.

Q — Can you connect to our existing BI stack?
A — Most likely – I work with common stacks (cloud storage, BigQuery/Looker Studio/Tableau, event stores), or I deliver independent dashboards if preferred.

Q — Is training included?
A — Yes – handoff includes documentation and two training sessions; additional sessions are available.