Revenue-first SEO Strategy & Fractional Leadership
I translate SEO effort into measurable business outcomes: more qualified organic traffic, faster product adoption, and net-new revenue that you can attribute to search.
What I solve
Disconnected SEO activity that boosts sessions but not customers.
Long sales cycles and complex attribution that hide SEO value.
Fragmented teams where product, engineering and marketing aren’t aligned on organic goals.
Scaling SEO across markets (localisation, hreflang, geo-targeted funnels).
Limited resources: prioritised work that delivers tangible impact fast.
Addressing common startup constraints
Limited resources: I prioritize fixes that need minimal engineering time or provide code snippets and QA steps so tasks ship faster.
Many stakeholders: I run short alignment sessions and produce one-page briefs for execs, product and legal.
Compliance & procurement: I prepare vendor-ready scopes and minimal-risk implementation patterns for legal review.
Long sales cycles: we track micro-conversions and lead indicators (product activation, content engagement) so SEO impact is visible earlier.
Services — strategic + executional
Strategy & OKR alignment
I map SEO outputs to business metrics (ARR, MQLs, trial starts, demo requests), set measurable OKRs, and build an audit-backed roadmap that ties each task to revenue impact.
Fractional Head of SEO
Act as your interim Head of SEO: lead sprints, hire/mentor in-house talent, own the roadmap, and present progress to executives and investors.
Conversion & funnel optimisation
Convert more organic visits into trials, signups or qualified leads by aligning content to product flows, improving landing-page UX, and tracking micro-conversions.
Product-led growth SEO
Design discoverability for product features, docs, and self-serve onboarding funnels so organic users convert without sales touch.
International expansion & localization
Local content strategy, HREFLANG implementation, geo-targeted landing pages, and pricing-page experiments to scale across regions without diluting core metrics.
Growth-stage playbooks
Pre-seed / Seed: rapid impact playbook — landing-page funnels, top technical fixes, and highest-ROI content.
Series A+: scale playbook — content ops, automation, localization, and attribution maturity.
How I work
Revenue mapping workshop — 45–90 minutes: stakeholders, funnels, and top KPIs.
Audit & quick wins — 1–2 week rapid scan: top 8 fixes that increase conversions or recover traffic.
Roadmap & OKRs — 90-day plan prioritised by expected ARR impact and ease of implementation.
Execution — I run sprints with your team or deliver hands-on: content, technical fixes, tracking.
Attribution & testing — multi-touch measurement, incrementality tests, and micro-conversion funnels.
Handoff / scale — playbooks, dashboards, and training so your team owns growth long-term.
You choose the engagement model: advisory + deliverables, fractional leadership, or full execution.
FAQ
How do you attribute revenue to SEO with long sales cycles?
We instrument micro-conversions, use multi-touch models and run controlled experiments to measure incrementality. That reveals early indicators that predict ARR impact.
What’s the difference between fractional leadership and a consultant?
Fractional leadership means I take ownership of the roadmap, people and outcomes for a defined period. Consultancy delivers strategy and handoff; fractional leadership stays in the driver’s seat.
Do you work with in-house teams or vendors?
Both. I pair with engineering, product and content teams, and can manage external contractors when needed.
How quickly will I see results?
Some technical or conversion wins can move KPIs in weeks. Meaningful ARR shifts depend on your sales cycle, but we prioritize measurable leading indicators so progress is visible early (first 90 days).
Get in touch
If you are looking for someone to help with your organic growth your just someone to bounce some ideas, send me a message.