Conversion Rate Optimization & Analytics
Turn data into compounding revenue
Who this is for
Teams with traffic but inconsistent conversion, unclear attribution, or dashboards that don’t match reality.
Systematic testing and reliable measurement across the funnel, so you learn faster and convert more visitors without guesswork.
What I deliver
CRO playbook, test backlog, and prioritization matrix
Measurement specs and implementation: events, parameters, user properties
GA4 & GTM configuration (with versioned docs)
Dashboards: funnel, cohort, channel quality, experiment readouts
Weekly experiment reports and decisions
Form & page UX recommendations with artifacts
What I do
CRO program: experiment backlog, hypothesis design, guardrails, sequencing
Testing: VWO, Optimizely, Mixpanel, server-side tests where needed
Behavior analytics: FullStory/Clarity/Hotjar session review, heatmaps, pathing, forms analysis
Analytics architecture: GA4/Mixpanel/Posthog implementation, custom events, e-commerce, consent modes
Tag management: GTM data layer, complex tag setups, custom JS, governance
Attribution & BI: multi-touch models, funnel views, Looker Studio/Power BI dashboards
UX & forms: CTA placement, layout iterations, friction removal
Get in touch
If you are looking for someone to help with your website growth your just someone to bounce some ideas, send me a message.