Blogs on Andre Guelmann

Technical SEO Checklist for Founders

Sat, 06 Dec 2025 00:00:00 +0000

Most “technical SEO checklists” are long, tactical, and low-signal. This one is short and sequenced around how Google actually works:
Discovery → Crawling → Rendering → Indexing → Ranking (we’ll go over these stages later, don’t worry). If a task doesn’t help one of these stages, it’s usually not worth your time right now.

You’ll use this in two ways:

First to do: run the technical checks to unblock visibility so Google can find, fetch, see, and store your key pages.

SEO for Early Stage Startups

Tue, 02 Dec 2025 00:00:00 +0000

See how to safeguard your future organic growth by investing just a few hours now.

Introduction

Founders usually don’t wake up excited about “doing marketing”. Many have been burned by fluffy campaigns and vague promises, so they postpone it as long as possible. Yet one channel quietly underpins most durable growth stories: organic search.

For early-stage startups, SEO is less about chasing vanity traffic and more about building a base layer of discoverability and trust:

Beyond SEO: Preparing Content for AI, LLM & RAG Algorithms

Fri, 07 Feb 2025 00:00:00 +0000

Introduction: The Evolution of Search and AI’s Growing Influence

Search engine optimization (SEO) has long been the cornerstone of digital visibility. But with the rise of artificial intelligence (AI), including large language models (LLMs) and retrieval-augmented generation (RAG) algorithms, a new discipline is emerging: Generative Engine Optimization (GEO).

Unlike traditional SEO, which primarily focuses on keyword rankings and backlinks, GEO optimizes content to be effectively processed, understood, and surfaced by AI-driven search systems such as Google AI Overviews, ChatGPT, Google Gemini, Microsoft Copilot, and Perplexity AI.

Branded Traffic: the SEO you need even if you don't need SEO

Sun, 26 May 2024 00:00:00 +0000

In the fast-paced world of startups, every marketing decision counts. For many founders and marketing managers, Search Engine Optimization (SEO) may not be the first priority when it comes to growth strategies. However, there is an often overlooked aspect of SEO that can significantly impact your brand’s success: branded traffic.

Branded traffic refers to visitors who find your website by searching for your brand name specifically. This type of traffic is a powerful indicator of brand awareness and loyalty, making it crucial even for those who aren’t actively investing in SEO.

Reimagining ROAS: The Strategic Role of SEO in Paid Advertising Campaigns

Sat, 25 May 2024 00:00:00 +0000

In this article I will (try to) present a compelling case for marketing managers to view SEO not only as a growth channel but as a pivotal component of paid advertising strategies, thus maximizing Return on Ad Spend (ROAS) by securing a dominant presence on search engine results pages (SERPs).

SEO is traditionally seen mainly as a tool to enhance organic search visibility and improve website user experience. However, when synergistically combined with paid marketing strategies, SEO can extend its benefits beyond mere organic visibility.

How to Prevent a Page from Appearing as a Sitelink on Google

Fri, 15 Sep 2023 00:00:00 +0000

Sitelinks are an interesting and powerful feature in search engine results pages (SERPs) that allow users to navigate directly to specific sections of a website. They appear beneath the main search result, offering shortcuts to relevant pages like “Contact Us,” “About,” and “Services.”

While sitelinks can significantly improve user experience and click-through rates, there may be instances where you don’t want a particular page to appear as a sitelink. Here I’ll show you one way of doing just that 🙂

Using Fiverr for SEO: Should You?

Tue, 11 Oct 2022 00:00:00 +0000

In my previous article (Is SEO bullshit?) I wrote about cheap SEO services, in particular, the type of services you can find on Fiverr.

Not one to do things half-assed, I decided to do a proper analysis (even if shallow) of the SEO services you can find on Fiverr, how much do they cost, etc.

Let’s dig in.

What is Fiverr and how does it work?

Fiverr is (self)described as a “freelance services marketplace for businesses” - in other words, it’s a website that connects businesses (anyone really) with freelancers offering digital services in more than 250 categories. It’s one of the best and most famous examples of what we are calling the gig economy.

Is SEO bullshit? It can be

Mon, 10 Oct 2022 00:00:00 +0000

It might sound weird hearing this from someone that works in the industry for more than 9 years but hear me out.

Being a U$80 Billion industry is bound to attract all sorts of professionals, so it’s no surprise that Search Engine Optimization has its share of snake-oil salesmen.

SEO is arguably one of the most complex (and misunderstood) marketing activities today. One of the reasons for this is that, in my opinion, SEO is no longer “just” a marketing activity, which explains some of this complexity but it goes beyond this, too. Even Google is aware of this, they even have a new YouTube series called Search for Beginners to try and help people deal with all the misinformation out there.

How to use Google for social media lead generation

Sun, 09 Oct 2022 00:00:00 +0000

Can you use Google to generate leads on Facebook, Instagram, LinkedIn & Twitter?

With a global market share of almost 88%, Google’s presence in our daily life is just accepted - “to google” something is even considered a verb.

Recently, a project came up at work where our marketing team wanted (needed?) to use social media to generate leads. Since they were talking about searching WITHIN social networks, including the SEO manager (me) doesn’t really make sense…or does it? ;-)